B2B SaaS Product For Record Labels

About The Product

This [disclosed company] is a seed-stage music marketing company. The product is designed for music marketers at record labels. It makes it 10x easier to make data-driven decisions and report on successes in real time. It is currently in beta.

My Role

As the first product hire, I was responsible for designing, managing, and launching the product. I worked closely with the CEO to crystalize our vision, define our MVP, and launch the product.

The Outcome

In the first 6 months after I was hired, we researched, designed, and launched the beta product, which supported $100K ARR from 5 enterprise clients.