“The Recover App” | Recover Athletics Inc.

About The App

The Recover App is the first strength training and recovery mobile app for runners. It provides personalized, world-class physical therapy advice to your phone, so you can stay ahead of your nagging running-related injury, like annoying knee pain.

My Role

As a co-founder & product designer, I was responsible for designing, managing, and launching the brand and the product. I worked closely with the CEO & COO to concept our product & our go-to-market strategy. We more many hats, but my primary responsibilities were UX research, UX/UI design, Product Positioning, Branding & Creative direction, and content production (ie. photography, videography, audio production, graphic design & email/newsletter marketing.

The Outcome

We launched the iOS app in 2019 and in the first 6 months we onboarded 5,500 users, reached 70% growth MoM, and maintained 80% 60-day retention - industry-leading retention. The company was acquired by Strava in 2022.